{"id":2269,"date":"2025-04-24T19:42:26","date_gmt":"2025-04-24T19:42:26","guid":{"rendered":"https:\/\/circleaims.com\/ar\/?p=2269"},"modified":"2025-05-05T13:56:11","modified_gmt":"2025-05-05T13:56:11","slug":"the-difference-between-seo-and-sem","status":"publish","type":"post","link":"https:\/\/circleaims.com\/ar\/the-difference-between-seo-and-sem\/","title":{"rendered":"\u0627\u0644\u0641\u0631\u0642 \u0628\u064a\u0646 SEO \u0648 SEM"},"content":{"rendered":"

\u0627\u0644\u0641\u0631\u0642 \u0628\u064a\u0646<\/strong> SEO \u0648 SEM<\/strong><\/h2>\n

\u062f\u0644\u064a\u0644 \u0634\u0627\u0645\u0644 \u0644\u0641\u0647\u0645 \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0627\u062a \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0627\u0644\u0631\u0642\u0645\u064a<\/h3>\n

\u064a\u0634\u0647\u062f \u0627\u0644\u0639\u0627\u0644\u0645 \u0627\u0644\u064a\u0648\u0645 \u062a\u062d\u0648\u0644\u0627\u062a \u0636\u062e\u0645\u0629 \u0641\u064a \u0645\u062c\u0627\u0644 \u0627\u0644\u062a\u0633\u0648\u064a\u0642\u060c \u062d\u064a\u062b \u0623\u0635\u0628\u062d\u062a \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0627\u062a \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0627\u0644\u0631\u0642\u0645\u064a \u0636\u0631\u0648\u0631\u0629 \u0645\u0644\u062d\u0629 \u0644\u0643\u0644 \u0627\u0644\u0623\u0639\u0645\u0627\u0644 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629. \u064a\u062a\u064a\u062d \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0627\u0644\u0631\u0642\u0645\u064a \u0644\u0644\u0634\u0631\u0643\u0627\u062a \u0627\u0644\u0648\u0635\u0648\u0644 \u0625\u0644\u0649 \u062c\u0645\u0647\u0648\u0631 \u0648\u0627\u0633\u0639 \u0648\u0628\u0637\u0631\u0642 \u0641\u0639\u0627\u0644\u0629 \u0645\u0646 \u062d\u064a\u062b \u0627\u0644\u062a\u0643\u0644\u0641\u0629\u060c<\/p>\n

\u0645\u0645\u0627 \u064a\u0633\u0647\u0645 \u0641\u064a \u062a\u0639\u0632\u064a\u0632 \u0627\u0644\u062d\u0636\u0648\u0631 \u0627\u0644\u0631\u0642\u0645\u064a \u0648\u062a\u062d\u0642\u064a\u0642 \u0627\u0644\u0645\u0632\u064a\u062f \u0645\u0646 \u0627\u0644\u0645\u0628\u064a\u0639\u0627\u062a. \u0641\u064a \u0638\u0644 \u0647\u0630\u0627 \u0627\u0644\u062a\u062d\u0648\u0644\u060c \u064a\u0628\u0631\u0632 \u0645\u0641\u0647\u0648\u0645\u0627\u0646 \u0623\u0633\u0627\u0633\u064a\u0627\u0646: \u062a\u062d\u0633\u064a\u0646 \u0645\u062d\u0631\u0643\u0627\u062a \u0627\u0644\u0628\u062d\u062b (SEO) \u0648 \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0639\u0628\u0631 \u0645\u062d\u0631\u0643\u0627\u062a \u0627\u0644\u0628\u062d\u062b (SEM<\/a>). \u064a\u0634\u0643\u0644 \u0641\u0647\u0645 \u0647\u0630\u0627 \u0627\u0644\u0645\u0641\u0627\u0647\u064a\u0645 \u062d\u062c\u0631 \u0627\u0644\u0623\u0633\u0627\u0633 \u0644\u0646\u062c\u0627\u062d \u0623\u064a \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u062a\u0633\u0648\u064a\u0642\u064a\u0629.<\/p>\n

\u062a\u062d\u0633\u064a\u0646 \u0645\u062d\u0631\u0643\u0627\u062a \u0627\u0644\u0628\u062d\u062b (SEO<\/a>) \u064a\u062a\u0639\u0644\u0642 \u0628\u062a\u062d\u0633\u064a\u0646 \u0627\u0644\u0645\u0648\u0642\u0639 \u0627\u0644\u0625\u0644\u0643\u062a\u0631\u0648\u0646\u064a \u0644\u064a\u0638\u0647\u0631 \u0628\u0634\u0643\u0644 \u0645\u062a\u0642\u062f\u0645 \u0641\u064a \u0646\u062a\u0627\u0626\u062c \u0645\u062d\u0631\u0643\u0627\u062a \u0627\u0644\u0628\u062d\u062b \u0627\u0644\u0639\u0636\u0648\u064a\u0629. \u064a\u062a\u0637\u0644\u0628 \u0630\u0644\u0643 \u0641\u0647\u0645 \u0645\u062a\u0637\u0644\u0628\u0627\u062a \u0627\u0644\u062e\u0648\u0627\u0631\u0632\u0645\u064a\u0627\u062a \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645\u0629 \u0645\u0646 \u0642\u0628\u0644 \u0645\u062d\u0631\u0643\u0627\u062a \u0627\u0644\u0628\u062d\u062b\u060c \u0628\u0627\u0644\u0625\u0636\u0627\u0641\u0629 \u0625\u0644\u0649 \u0645\u0639\u0631\u0641\u0629 \u0643\u064a\u0641\u064a\u0629 \u062a\u062d\u0633\u064a\u0646 \u0627\u0644\u0645\u062d\u062a\u0648\u0649 \u0648\u0627\u0644\u0639\u0648\u0627\u0645\u0644 \u0627\u0644\u062a\u0642\u0646\u064a\u0629 \u0644\u0644\u0645\u0648\u0642\u0639.<\/p>\n

\"\u0627\u0644\u0641\u0631\u0642
\u0627\u0644\u0641\u0631\u0642 \u0628\u064a\u0646 SEO \u0648 SEM<\/figcaption><\/figure>\n

\u0645\u0646 \u0646\u0627\u062d\u064a\u0629 \u0623\u062e\u0631\u0649\u060c \u064a\u0631\u0643\u0632 \u0627\u0644\u062a\u0633\u0648\u064a\u0642<\/a> \u0639\u0628\u0631 \u0645\u062d\u0631\u0643\u0627\u062a \u0627\u0644\u0628\u062d\u062b (SEM) \u0639\u0644\u0649 \u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u0627\u062a \u0627\u0644\u0645\u062f\u0641\u0648\u0639\u0629 \u0644\u062c\u0630\u0628 \u0627\u0644\u0639\u0645\u0644\u0627\u0621\u060c \u0645\u0645\u0627 \u064a\u0633\u0645\u062d \u0644\u0644\u0634\u0631\u0643\u0627\u062a \u0628\u0627\u0644\u0638\u0647\u0648\u0631 \u0641\u064a \u0646\u062a\u0627\u0626\u062c \u0627\u0644\u0628\u062d\u062b \u0639\u0644\u0649 \u0627\u0644\u0641\u0648\u0631 \u0645\u0646 \u062e\u0644\u0627\u0644 \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u0627\u062a \u0627\u0644\u0645\u062f\u0641\u0648\u0639\u0629.<\/p>\n

\u064a\u062a\u064a\u062d \u0641\u0647\u0645 \u0627\u0644\u0641\u0631\u0642 \u0628\u064a\u0646 SEO \u0648 SEM \u0644\u0644\u0634\u0631\u0643\u0627\u062a \u0627\u062a\u062e\u0627\u0630 \u0642\u0631\u0627\u0631\u0627\u062a \u0645\u062f\u0631\u0648\u0633\u0629 \u0628\u0634\u0623\u0646 \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0627\u062a \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0627\u0644\u0631\u0642\u0645\u064a \u0627\u0644\u062e\u0627\u0635\u0629 \u0628\u0647\u0627. \u0641\u0628\u064a\u0646\u0645\u0627 \u064a\u0639\u062a\u0628\u0631 SEO \u0627\u0633\u062a\u062b\u0645\u0627\u0631\u0627\u064b \u0637\u0648\u064a\u0644 \u0627\u0644\u0623\u062c\u0644 \u0644\u062a\u062d\u0642\u064a\u0642 \u0646\u062a\u0627\u0626\u062c \u0645\u0633\u062a\u062f\u0627\u0645\u0629\u060c<\/p>\n

\u064a\u0645\u0643\u0646 \u0644\u0640 SEM \u0623\u0646 \u064a\u062d\u0642\u0642 \u0646\u062a\u0627\u0626\u062c \u0633\u0631\u064a\u0639\u0629 \u0648\u0631\u0624\u064a\u0629 \u0641\u0648\u0631\u064a\u0629. \u0645\u0639 \u0628\u0631\u0648\u0632 \u062f\u0648\u0631 \u0627\u0644\u062a\u0643\u0646\u0648\u0644\u0648\u062c\u064a\u0627<\/a> \u0641\u064a \u062d\u064a\u0627\u062a\u0646\u0627 \u0627\u0644\u064a\u0648\u0645\u064a\u0629\u060c \u0623\u0635\u0628\u062d\u062a \u0627\u0644\u0642\u062f\u0631\u0629 \u0639\u0644\u0649 \u0627\u0644\u062a\u0645\u064a\u0632 \u0641\u064a \u0627\u0644\u0641\u0636\u0627\u0621 \u0627\u0644\u0631\u0642\u0645\u064a \u0623\u062d\u062f \u0627\u0644\u0639\u0648\u0627\u0645\u0644 \u0627\u0644\u0623\u0633\u0627\u0633\u064a\u0629 \u0644\u062a\u062d\u0642\u064a\u0642 \u0627\u0644\u0646\u062c\u0627\u062d<\/a>. \u0644\u0630\u0627 \u064a\u062a\u0648\u062c\u0628 \u0639\u0644\u0649 \u0627\u0644\u0645\u0633\u0648\u0642\u064a\u0646 \u0623\u0646 \u064a\u0643\u0648\u0646\u0648\u0627 \u0639\u0644\u0649 \u062f\u0631\u0627\u064a\u0629 \u062a\u0627\u0645\u0629 \u0628\u0643\u064a\u0641\u064a\u0629 \u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u0643\u0644\u064d \u0645\u0646 SEO \u0648 SEM \u0628\u0641\u0627\u0639\u0644\u064a\u0629 \u0644\u062a\u062d\u0642\u064a\u0642 \u0623\u0642\u0635\u0649 \u0627\u0633\u062a\u0641\u0627\u062f\u0629 \u0645\u0646 \u0627\u0644\u062d\u0645\u0644\u0627\u062a \u0627\u0644\u062a\u0633\u0648\u064a\u0642\u064a\u0629.<\/p>\n

\u0645\u0627 \u0647\u0648<\/strong> SEO \u061f<\/strong><\/h3>\n

\u062a\u062d\u0633\u064a\u0646 \u0645\u062d\u0631\u0643\u0627\u062a \u0627\u0644\u0628\u062d\u062b (SEO) \u0647\u0648 \u0645\u0645\u0627\u0631\u0633\u0629 \u062a\u0647\u062f\u0641 \u0625\u0644\u0649 \u062a\u062d\u0633\u064a\u0646 \u0638\u0647\u0648\u0631 \u0627\u0644\u0645\u0648\u0627\u0642\u0639 \u0627\u0644\u0625\u0644\u0643\u062a\u0631\u0648\u0646\u064a\u0629 \u0641\u064a \u0646\u062a\u0627\u0626\u062c \u0645\u062d\u0631\u0643\u0627\u062a \u0627\u0644\u0628\u062d\u062b \u0645\u062b\u0644 \u062c\u0648\u062c\u0644\u060c \u0628\u064a\u0646\u062c\u060c \u0648\u064a\u0627\u0647\u0648. \u062a\u0639\u062a\u0645\u062f \u062a\u0642\u0646\u064a\u0627\u062a SEO \u0639\u0644\u0649 \u0641\u0647\u0645 \u0643\u064a\u0641\u064a\u0629 \u0639\u0645\u0644 \u062e\u0648\u0627\u0631\u0632\u0645\u064a\u0627\u062a \u0645\u062d\u0631\u0643\u0627\u062a \u0627\u0644\u0628\u062d\u062b \u0648\u062a\u0637\u0628\u064a\u0642 \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0627\u062a \u062a\u062a\u0646\u0627\u0633\u0628 \u0645\u0639 \u062a\u0644\u0643 \u0627\u0644\u062f\u064a\u0646\u0627\u0645\u064a\u0643\u064a\u0627\u062a. \u064a\u0647\u062f\u0641 SEO \u0625\u0644\u0649 \u062c\u0630\u0628 \u0627\u0644\u0632\u0648\u0627\u0631 \u0625\u0644\u0649 \u0627\u0644\u0645\u0648\u0627\u0642\u0639 \u0628\u0634\u0643\u0644 \u0639\u0636\u0648\u064a\u060c \u0623\u064a \u0628\u062f\u0648\u0646 \u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u0625\u0639\u0644\u0627\u0646\u0627\u062a \u0645\u062f\u0641\u0648\u0639\u0629.<\/p>\n

\u062a\u062a\u0636\u0645\u0646 \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0627\u062a SEO<\/a> \u0645\u062c\u0645\u0648\u0639\u0629 \u0645\u0646 \u0627\u0644\u0639\u0646\u0627\u0635\u0631 \u0627\u0644\u0623\u0633\u0627\u0633\u064a\u0629\u060c \u0645\u0646 \u0628\u064a\u0646\u0647\u0627 \u0627\u0644\u0643\u0644\u0645\u0627\u062a \u0627\u0644\u0645\u0641\u062a\u0627\u062d\u064a\u0629\u060c \u062a\u062d\u0633\u064a\u0646 \u0627\u0644\u0645\u062d\u062a\u0648\u0649\u060c \u0648\u0628\u0646\u0627\u0621 \u0627\u0644\u0631\u0648\u0627\u0628\u0637. \u0627\u062e\u062a\u064a\u0627\u0631 \u0627\u0644\u0643\u0644\u0645\u0627\u062a \u0627\u0644\u0645\u0641\u062a\u0627\u062d\u064a\u0629 \u064a\u0639\u062f \u062e\u0637\u0648\u0629 \u062d\u0627\u0633\u0645\u0629 \u0641\u064a \u0639\u0645\u0644\u064a\u0629 \u062a\u062d\u0633\u064a\u0646 \u0645\u062d\u0631\u0643\u0627\u062a \u0627\u0644\u0628\u062d\u062b\u060c<\/p>\n

\u062d\u064a\u062b \u064a\u062c\u0628 \u062a\u062d\u0644\u064a\u0644 \u0645\u0627 \u064a\u0628\u062d\u062b \u0639\u0646\u0647 \u0627\u0644\u062c\u0645\u0647\u0648\u0631 \u0627\u0644\u0645\u0633\u062a\u0647\u062f\u0641 \u0648\u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u062a\u0644\u0643 \u0627\u0644\u0643\u0644\u0645\u0627\u062a \u0641\u064a \u0645\u062d\u062a\u0648\u0649 \u0627\u0644\u0645\u0648\u0642\u0639 \u0628\u0634\u0643\u0644 \u0637\u0628\u064a\u0639\u064a. \u0627\u0644\u062a\u0623\u0643\u062f \u0645\u0646 \u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u0627\u0644\u0643\u0644\u0645\u0627\u062a \u0627\u0644\u0645\u0641\u062a\u0627\u062d\u064a\u0629 \u0627\u0644\u0645\u0646\u0627\u0633\u0628\u0629 \u0642\u062f \u064a\u0632\u064a\u062f \u0645\u0646 \u0641\u0631\u0635 \u0638\u0647\u0648\u0631 \u0627\u0644\u0645\u0648\u0642\u0639 \u0641\u064a \u0627\u0644\u0646\u062a\u0627\u0626\u062c \u0627\u0644\u0639\u0636\u0648\u064a\u0629.<\/p>\n

\u062a\u062d\u0633\u064a\u0646 \u0627\u0644\u0645\u062d\u062a\u0648\u0649 \u0647\u0648 \u0639\u0646\u0635\u0631 \u0622\u062e\u0631 \u062c\u0648\u0647\u0631\u064a \u0641\u064a SEO. \u064a\u0639\u0646\u064a \u0630\u0644\u0643 \u0627\u0644\u0625\u0628\u062f\u0627\u0639 \u0641\u064a \u0643\u062a\u0627\u0628\u0629 \u0645\u062d\u062a\u0648\u0649 \u062c\u064a\u062f\u060c \u0645\u0641\u064a\u062f\u060c \u0648\u0630\u0648 \u0635\u0644\u0629 \u0628\u0627\u0644\u0645\u0648\u0636\u0648\u0639\u0627\u062a \u0627\u0644\u062a\u064a \u062a\u0647\u0645 \u0627\u0644\u062c\u0645\u0647\u0648\u0631. \u064a\u062a\u0639\u064a\u0646 \u0639\u0644\u0649 \u0627\u0644\u0643\u062a\u0627\u0628 \u0627\u0644\u062a\u0631\u0643\u064a\u0632 \u0639\u0644\u0649 \u062c\u0648\u062f\u0629 \u0627\u0644\u0645\u062d\u062a\u0648\u0649 \u0648\u062a\u0642\u062f\u064a\u0645 \u0645\u0639\u0644\u0648\u0645\u0627\u062a \u062c\u062f\u064a\u062f\u0629 \u0648\u0645\u062b\u064a\u0631\u0629 \u0644\u0644\u0627\u0647\u062a\u0645\u0627\u0645\u060c<\/p>\n

\u062d\u064a\u062b \u0623\u0646 \u0627\u0644\u0645\u062d\u0631\u0643\u0627\u062a \u062a\u0639\u0637\u064a \u0623\u0648\u0644\u0648\u064a\u0629 \u0644\u0644\u0645\u062d\u062a\u0648\u0649 \u0627\u0644\u0630\u064a \u064a\u0624\u0645\u0646 \u0642\u064a\u0645\u0629 \u0644\u0644\u0632\u0648\u0627\u0631. \u0625\u0636\u0627\u0641\u0629 \u0639\u0646\u0627\u0635\u0631 \u0645\u062b\u0644 \u0627\u0644\u0635\u0648\u0631\u060c \u0627\u0644\u0631\u0633\u0648\u0645 \u0627\u0644\u0628\u064a\u0627\u0646\u064a\u0629\u060c \u0648\u0627\u0644\u0641\u064a\u062f\u064a\u0648\u0647\u0627\u062a \u064a\u0645\u0643\u0646 \u0623\u0646 \u062a\u0639\u0632\u0632 \u0645\u0646 \u062c\u0627\u0630\u0628\u064a\u0629 \u0627\u0644\u0645\u062d\u062a\u0648\u0649 \u0648\u062a\u0632\u064a\u062f \u0645\u0646 \u0645\u062f\u0629 \u0628\u0642\u0627\u0621 \u0627\u0644\u0632\u0648\u0627\u0631 \u0641\u064a \u0627\u0644\u0645\u0648\u0642\u0639.<\/p>\n

\u0628\u0646\u0627\u0621 \u0627\u0644\u0631\u0648\u0627\u0628\u0637 \u0647\u0648 \u0639\u0645\u0644\u064a\u0629 \u0623\u062e\u0631\u0649 \u0623\u0633\u0627\u0633\u064a\u0629 \u0641\u064a SEO\u060c \u062d\u064a\u062b \u064a\u0634\u064a\u0631 \u0625\u0644\u0649 \u062a\u0643\u0648\u064a\u0646 \u0631\u0648\u0627\u0628\u0637 \u062a\u0648\u062c\u0647 \u0645\u0646 \u0645\u0648\u0627\u0642\u0639 \u0623\u062e\u0631\u0649 \u0625\u0644\u0649 \u0627\u0644\u0645\u0648\u0642\u0639 \u0627\u0644\u0630\u064a \u064a\u062a\u0645 \u062a\u062d\u0633\u064a\u0646\u0647.<\/p>\n

\u064a\u0639\u062a\u0628\u0631 \u0639\u062f\u062f \u0648\u0646\u0648\u0639\u064a\u0629 \u0647\u0630\u0647 \u0627\u0644\u0631\u0648\u0627\u0628\u0637 \u0645\u0646 \u0627\u0644\u0639\u0648\u0627\u0645\u0644 \u0627\u0644\u0645\u0624\u062b\u0631\u0629 \u0641\u064a \u062a\u0635\u0646\u064a\u0641 \u0645\u062d\u0631\u0643\u0627\u062a \u0627\u0644\u0628\u062d\u062b; \u0627\u0644\u0645\u0648\u0627\u0642\u0639 \u0630\u0627\u062a \u0627\u0644\u0631\u0648\u0627\u0628\u0637 \u0627\u0644\u062c\u064a\u062f\u0629 \u062a\u0643\u062a\u0633\u0628 \u062b\u0642\u0629 \u0623\u0643\u0628\u0631 \u0641\u064a \u0639\u064a\u0648\u0646 \u0645\u062d\u0631\u0643\u0627\u062a \u0627\u0644\u0628\u062d\u062b. \u0644\u0630\u0627\u060c \u0641\u0625\u0646 \u062a\u062d\u0633\u064a\u0646 \u0645\u062d\u0631\u0643\u0627\u062a \u0627\u0644\u0628\u062d\u062b \u0647\u0648 \u0639\u0645\u0644\u064a\u0629 \u0645\u0633\u062a\u0645\u0631\u0629 \u062a\u062a\u0637\u0644\u0628 \u0627\u0644\u062a\u062d\u0644\u064a\u0644 \u0648\u0627\u0644\u062a\u0639\u062f\u064a\u0644 \u0648\u0641\u0642\u064b\u0627 \u0644\u062a\u063a\u064a\u064a\u0631\u0627\u062a \u062e\u0648\u0627\u0631\u0632\u0645\u064a\u0627\u062a \u0627\u0644\u0628\u062d\u062b \u0648\u0627\u0644\u0633\u0644\u0648\u0643\u064a\u0627\u062a \u0627\u0644\u0645\u062a\u063a\u064a\u0631\u0629 \u0644\u0644\u0645\u0633\u062a\u062e\u062f\u0645\u064a\u0646.<\/p>\n

\u0645\u0627 \u0647\u0648<\/strong> SEM \u061f<\/strong><\/h3>\n

\u064a\u0639\u062f SEM\u060c \u0623\u0648 \u062a\u0633\u0648\u064a\u0642 \u0645\u062d\u0631\u0643\u0627\u062a \u0627\u0644\u0628\u062d\u062b<\/a>\u060c \u0645\u0646 \u0623\u0647\u0645 \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0627\u062a \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0627\u0644\u0631\u0642\u0645\u064a \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645\u0629 \u0644\u0632\u064a\u0627\u062f\u0629 \u0627\u0644\u0638\u0647\u0648\u0631 \u0641\u064a \u0646\u062a\u0627\u0626\u062c \u0645\u062d\u0631\u0643\u0627\u062a \u0627\u0644\u0628\u062d\u062b \u0645\u0646 \u062e\u0644\u0627\u0644 \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u0627\u062a \u0627\u0644\u0645\u062f\u0641\u0648\u0639\u0629. \u064a\u062a\u0645\u0643\u0646 \u0627\u0644\u0645\u0633\u0648\u0642\u0648\u0646 \u0645\u0646 \u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u0647\u0630\u0647 \u0627\u0644\u0637\u0631\u064a\u0642\u0629 \u0644\u0627\u0633\u062a\u0647\u062f\u0627\u0641 \u062c\u0645\u0627\u0647\u064a\u0631 \u0645\u062d\u062f\u062f\u0629 \u0648\u0632\u064a\u0627\u062f\u0629 \u0641\u0631\u0635 \u0638\u0647\u0648\u0631 \u0639\u0644\u0627\u0645\u062a\u0647\u0645 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0639\u0646\u062f \u0625\u062f\u062e\u0627\u0644 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645\u064a\u0646 \u0644\u0628\u0639\u0636 \u0627\u0644\u0643\u0644\u0645\u0627\u062a \u0627\u0644\u0631\u0626\u064a\u0633\u064a\u0629 \u0641\u064a \u0645\u062d\u0631\u0643\u0627\u062a \u0627\u0644\u0628\u062d\u062b\u060c<\/p>\n

\u0648\u064a\u062a\u0636\u0645\u0646 \u0630\u0644\u0643 \u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u0645\u0646\u0635\u0627\u062a \u0625\u0639\u0644\u0627\u0646\u064a\u0629 \u0645\u062b\u0644 Google Ads<\/a> \u0648Bing Ads. \u062a\u0633\u0647\u0645 \u0647\u0630\u0647 \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u0627\u062a \u0628\u0634\u0643\u0644 \u0643\u0628\u064a\u0631 \u0641\u064a \u062a\u062d\u0641\u064a\u0632 \u062d\u0631\u0643\u0629 \u0627\u0644\u0645\u0631\u0648\u0631 \u0625\u0644\u0649 \u0627\u0644\u0645\u0648\u0642\u0639\u060c \u0645\u0627 \u064a\u0639\u0632\u0632 \u0627\u0644\u0648\u0639\u064a \u0628\u0627\u0644\u0639\u0644\u0627\u0645\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0648\u064a\u0633\u0627\u0639\u062f \u0641\u064a \u0627\u0644\u062a\u0631\u0648\u064a\u062c \u0644\u0644\u0645\u0646\u062a\u062c\u0627\u062a \u0648\u0627\u0644\u062e\u062f\u0645\u0627\u062a.<\/p>\n

\"\u0627\u0644\u0641\u0631\u0642<\/a>
\u0627\u0644\u0641\u0631\u0642 \u0628\u064a\u0646 SEO \u0648 SEM<\/figcaption><\/figure>\n

\u0639\u0644\u0649 \u0639\u0643\u0633 SEO (\u062a\u062d\u0633\u064a\u0646 \u0645\u062d\u0631\u0643\u0627\u062a \u0627\u0644\u0628\u062d\u062b) \u0627\u0644\u0630\u064a \u064a\u0631\u0643\u0632 \u0639\u0644\u0649 \u062a\u062d\u0633\u064a\u0646 \u0627\u0644\u0645\u062d\u062a\u0648\u0649 \u0648\u0639\u0648\u0627\u0645\u0644 \u0627\u0644\u0635\u0641\u062d\u0629 \u0644\u062c\u0639\u0644 \u0627\u0644\u0645\u0648\u0627\u0642\u0639 \u0623\u0643\u062b\u0631 \u062a\u0648\u0627\u0641\u0642\u064b\u0627 \u0645\u0639 \u062e\u0648\u0627\u0631\u0632\u0645\u064a\u0627\u062a \u0645\u062d\u0631\u0643\u0627\u062a \u0627\u0644\u0628\u062d\u062b\u060c \u064a\u0633\u062a\u0647\u062f\u0641 SEM \u0627\u0644\u0646\u062a\u0627\u0626\u062c \u0627\u0644\u0633\u0631\u064a\u0639\u0629 \u0645\u0646 \u062e\u0644\u0627\u0644 \u0627\u0644\u0627\u0633\u062a\u062b\u0645\u0627\u0631 \u0627\u0644\u0645\u0627\u0644\u064a.<\/p>\n

\u064a\u062f\u062e\u0644 \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u0627\u062a \u0627\u0644\u0645\u062f\u0641\u0648\u0639\u0629 \u0623\u064a\u0636\u064b\u0627 \u0641\u064a \u0627\u0644\u0645\u0646\u0627\u0641\u0633\u0629 \u0628\u064a\u0646 \u0627\u0644\u0639\u0644\u0627\u0645\u0627\u062a \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629\u060c \u062d\u064a\u062b \u064a\u062a\u0645 \u062a\u062d\u062f\u064a\u062f \u062a\u0631\u062a\u064a\u0628 \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u0627\u062a \u0628\u0646\u0627\u0621\u064b \u0639\u0644\u0649 \u0639\u0648\u0627\u0645\u0644 \u0645\u062a\u0639\u062f\u062f\u0629 \u062a\u0634\u0645\u0644 \u062c\u0648\u062f\u0629 \u0627\u0644\u0625\u0639\u0644\u0627\u0646 \u0648\u0639\u0631\u0636 \u0627\u0644\u0623\u0633\u0639\u0627\u0631.<\/p>\n

\u0644\u0630\u0627\u060c \u064a\u0645\u0643\u0646 \u0644\u0644\u0645\u0633\u0648\u0642\u064a\u0646 \u0627\u0633\u062a\u062e\u062f\u0627\u0645 SEM \u0644\u0644\u062d\u0635\u0648\u0644 \u0639\u0644\u0649 \u0646\u062a\u0627\u0626\u062c \u0641\u0648\u0631\u064a\u0629 \u0641\u064a \u0641\u062a\u0631\u0629 \u0632\u0645\u0646\u064a\u0629 \u0642\u0635\u064a\u0631\u0629\u060c \u0648\u0647\u0648 \u0645\u0627 \u0644\u0627 \u064a\u0645\u0643\u0646 \u062a\u062d\u0642\u064a\u0642\u0647 \u0628\u0634\u0643\u0644 \u0623\u0633\u0627\u0633\u064a \u0645\u0646 \u062e\u0644\u0627\u0644 \u062a\u0642\u0646\u064a\u0627\u062a \u062a\u062d\u0633\u064a\u0646 \u0645\u062d\u0631\u0643\u0627\u062a \u0627\u0644\u0628\u062d\u062b.<\/p>\n

\u062a\u0643\u0645\u0646 \u0623\u0647\u0645\u064a\u0629 \u0627\u0633\u062a\u062e\u062f\u0627\u0645 SEM \u0641\u064a \u0639\u0627\u0644\u0645 \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0627\u0644\u0631\u0642\u0645\u064a \u0641\u064a \u0627\u0644\u0633\u0631\u0639\u0629 \u0627\u0644\u062a\u064a \u064a\u0645\u0643\u0646 \u0628\u0647\u0627 \u062a\u0639\u0632\u064a\u0632 \u0648\u062c\u0648\u062f \u0627\u0644\u0639\u0644\u0627\u0645\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629.<\/p>\n

\u0628\u0627\u0644\u0625\u0636\u0627\u0641\u0629 \u0625\u0644\u0649 \u0630\u0644\u0643\u060c \u064a\u0648\u0641\u0631 SEM \u0641\u0631\u0635\u064b\u0627 \u0642\u064a\u0645\u0629 \u0644\u062c\u0645\u0639 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u062d\u0648\u0644 \u0633\u0644\u0648\u0643 \u0627\u0644\u0645\u0633\u062a\u0647\u0644\u0643\u064a\u0646 \u0648\u0627\u0647\u062a\u0645\u0627\u0645\u0627\u062a\u0647\u0645\u060c \u0645\u0645\u0627 \u064a\u0639\u0632\u0632 \u0645\u0646 \u0642\u062f\u0631\u0629 \u0627\u0644\u0645\u0633\u0648\u0642\u064a\u0646 \u0639\u0644\u0649 \u062a\u062d\u0633\u064a\u0646 \u0631\u0633\u0627\u0626\u0644\u0647\u0645 \u0648\u0627\u0633\u062a\u0647\u062f\u0627\u0641\u0647\u0645. \u0625\u0646 \u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0627\u062a \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u0627\u062a \u0627\u0644\u0645\u062f\u0641\u0648\u0639\u0629\u060c \u0645\u062b\u0644 \u0625\u0639\u0644\u0627\u0646\u0627\u062a \u0627\u0644\u062f\u0641\u0639 \u0644\u0643\u0644 \u0646\u0642\u0631\u0629 (PPC)\u060c \u0647\u0648 \u0648\u0633\u064a\u0644\u0629 \u0641\u0639\u0627\u0644\u0629 \u0644\u0632\u064a\u0627\u062f\u0629 \u0627\u0644\u0638\u0647\u0648\u0631\u060c \u0648\u0628\u0627\u0644\u062a\u0627\u0644\u064a \u062c\u0630\u0628 \u0627\u0644\u0645\u0632\u064a\u062f \u0645\u0646 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0627\u0644\u0645\u062d\u062a\u0645\u0644\u064a\u0646 \u0648\u0627\u0644\u0645\u0633\u0627\u0639\u062f\u0629 \u0641\u064a \u062a\u062d\u0642\u064a\u0642 \u0623\u0647\u062f\u0627\u0641 \u0627\u0644\u0639\u0645\u0644 \u0639\u0644\u0649 \u0627\u0644\u0645\u062f\u0649 \u0627\u0644\u0642\u0635\u064a\u0631.<\/p>\n

\u0627\u0644\u0627\u062e\u062a\u0644\u0627\u0641\u0627\u062a \u0627\u0644\u0631\u0626\u064a\u0633\u064a\u0629 \u0628\u064a\u0646<\/strong> SEO \u0648 SEM<\/strong><\/h3>\n

\u064a\u062a\u0639\u0644\u0642 \u0627\u0644\u0641\u0647\u0645 \u0627\u0644\u0648\u0627\u0636\u062d \u0644\u0644\u0627\u062e\u062a\u0644\u0627\u0641\u0627\u062a \u0628\u064a\u0646 \u062a\u062d\u0633\u064a\u0646 \u0645\u062d\u0631\u0643\u0627\u062a \u0627\u0644\u0628\u062d\u062b (SEO) \u0648\u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0639\u0628\u0631 \u0645\u062d\u0631\u0643\u0627\u062a \u0627\u0644\u0628\u062d\u062b (SEM) \u0628\u0645\u062f\u0649 \u0641\u0639\u0627\u0644\u064a\u0629 \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0627\u062a \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0627\u0644\u0631\u0642\u0645\u064a.<\/p>\n

\u064a\u064f\u0639\u062a\u0628\u0631 SEO \u0645\u062c\u0645\u0648\u0639\u0629 \u0645\u0646 \u0627\u0644\u0645\u0645\u0627\u0631\u0633\u0627\u062a \u0627\u0644\u062a\u064a \u062a\u0647\u062f\u0641 \u0625\u0644\u0649 \u062a\u062d\u0633\u064a\u0646 \u0638\u0647\u0648\u0631 \u0627\u0644\u0645\u0648\u0627\u0642\u0639 \u0639\u0644\u0649 \u0635\u0641\u062d\u0627\u062a \u0646\u062a\u0627\u0626\u062c \u0645\u062d\u0631\u0643\u0627\u062a \u0627\u0644\u0628\u062d\u062b \u0628\u0634\u0643\u0644 \u0639\u0636\u0648\u064a\u060c \u0645\u0645\u0627 \u064a\u0639\u0646\u064a \u0623\u0646\u0647 \u0644\u0627 \u064a\u0633\u062a\u0644\u0632\u0645 \u0623\u064a \u062a\u0643\u0644\u0641\u0629 \u0645\u0628\u0627\u0634\u0631\u0629 \u0644\u0644\u062d\u0635\u0648\u0644 \u0639\u0644\u0649 \u0627\u0644\u0632\u064a\u0627\u0631\u0627\u062a. \u0628\u0627\u0644\u0645\u0642\u0627\u0628\u0644\u060c \u064a\u0639\u062a\u0645\u062f SEM \u0639\u0644\u0649 \u0627\u0644\u062f\u0641\u0639 \u0644\u0644\u062d\u0635\u0648\u0644 \u0639\u0644\u0649 \u0627\u0644\u0632\u064a\u0627\u0631\u0627\u062a \u0645\u0646 \u062e\u0644\u0627\u0644 \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u0627\u062a \u0627\u0644\u0645\u062f\u0641\u0648\u0639\u0629\u060c \u0645\u0645\u0627 \u064a\u062c\u0639\u0644\u0647 \u062e\u064a\u0627\u0631\u064b\u0627 \u064a\u062a\u0637\u0644\u0628 \u0645\u064a\u0632\u0627\u0646\u064a\u0629 \u0645\u062d\u062f\u062f\u0629.<\/p>\n

\u0623\u062d\u062f \u0627\u0644\u0627\u062e\u062a\u0644\u0627\u0641\u0627\u062a \u0627\u0644\u062c\u0648\u0647\u0631\u064a\u0629 \u064a\u0643\u0645\u0646 \u0641\u064a \u062a\u0643\u0644\u0641\u0629 \u0643\u0644 \u0645\u0646\u0647\u0645\u0627\u061b \u0628\u064a\u0646\u0645\u0627 \u064a\u0645\u0643\u0646 \u0623\u0646 \u064a\u0643\u0648\u0646 SEO \u0645\u0646\u062e\u0641\u0636 \u0627\u0644\u062a\u0643\u0644\u0641\u0629 \u0639\u0644\u0649 \u0627\u0644\u0645\u062f\u0649 \u0627\u0644\u0628\u0639\u064a\u062f\u060c \u0625\u0644\u0627 \u0623\u0646 \u062a\u062d\u0642\u064a\u0642 \u0627\u0644\u0646\u062a\u0627\u0626\u062c \u0642\u062f \u064a\u0633\u062a\u063a\u0631\u0642 \u0648\u0642\u062a\u064b\u0627 \u0637\u0648\u064a\u0644\u064b\u0627\u060c<\/p>\n

\u062d\u064a\u062b \u0642\u062f \u064a\u0633\u062a\u063a\u0631\u0642 \u0627\u0644\u0623\u0645\u0631 \u0639\u062f\u0629 \u0623\u0634\u0647\u0631 \u0644\u0631\u0624\u064a\u0629 \u062a\u062d\u0633\u064a\u0646 \u062d\u0642\u064a\u0642\u064a. \u0628\u0627\u0644\u0645\u0642\u0627\u0628\u0644\u060c \u064a\u0648\u0641\u0631 SEM \u0646\u062a\u0627\u0626\u062c \u0623\u0633\u0631\u0639 \u0628\u0633\u0628\u0628 \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u0627\u062a \u0627\u0644\u0645\u062f\u0641\u0648\u0639\u0629\u060c \u0645\u0645\u0627 \u064a\u0633\u0645\u062d \u0644\u0644\u0634\u0631\u0643\u0627\u062a \u0628\u0627\u0644\u0638\u0647\u0648\u0631 \u0641\u064a \u0646\u062a\u0627\u0626\u062c \u0627\u0644\u0628\u062d\u062b \u0641\u0648\u0631\u064b\u0627 \u0628\u0639\u062f \u0625\u0646\u0634\u0627\u0621 \u0627\u0644\u062d\u0645\u0644\u0629 \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u064a\u0629.<\/p>\n

\"\u0627\u0644\u0641\u0631\u0642
\u0627\u0644\u0641\u0631\u0642 \u0628\u064a\u0646 SEO \u0648 SEM<\/figcaption><\/figure>\n

\u0627\u0644\u0623\u0647\u062f\u0627\u0641 \u0627\u0644\u062a\u064a \u064a\u0633\u0639\u0649 \u0643\u0644 \u0645\u0646\u0647\u0645\u0627 \u0644\u062a\u062d\u0642\u064a\u0642\u0647\u0627 \u0623\u064a\u0636\u064b\u0627 \u062a\u062e\u062a\u0644\u0641. \u064a\u0631\u0643\u0632 SEO \u0639\u0644\u0649 \u062a\u062d\u0633\u064a\u0646 \u062c\u0648\u062f\u0629 \u0627\u0644\u0645\u0648\u0642\u0639 \u0648\u0645\u062d\u062a\u0648\u0627\u0647 \u0644\u064a\u0643\u0648\u0646 \u0623\u0643\u062b\u0631 \u062a\u0648\u0627\u0641\u0642\u064b\u0627 \u0645\u0639 \u062e\u0648\u0627\u0631\u0632\u0645\u064a\u0627\u062a \u0645\u062d\u0631\u0643\u0627\u062a \u0627\u0644\u0628\u062d\u062b\u060c \u0645\u0645\u0627 \u064a\u0632\u064a\u062f \u0645\u0646 \u0645\u0633\u062a\u0648\u0649 \u0627\u0644\u0648\u0639\u064a \u0648\u062d\u0631\u0643\u0629 \u0627\u0644\u0645\u0631\u0648\u0631 \u0627\u0644\u0645\u062c\u0627\u0646\u064a\u0629.<\/p>\n

 <\/p>\n

\u0645\u0646 \u0646\u0627\u062d\u064a\u0629 \u0623\u062e\u0631\u0649\u060c \u064a\u0647\u062f\u0641 SEM<\/a> \u0625\u0644\u0649 \u062a\u062d\u0642\u064a\u0642 \u0646\u062a\u0627\u0626\u062c \u0641\u0648\u0631\u064a\u0629 \u0645\u0646 \u062e\u0644\u0627\u0644 \u0627\u0633\u062a\u0647\u062f\u0627\u0641 \u062c\u0645\u0647\u0648\u0631 \u0634\u0627\u0645\u0644 \u0639\u0628\u0631 \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u0627\u062a\u060c \u0648\u0628\u0627\u0644\u062a\u0627\u0644\u064a \u064a\u0632\u064a\u062f \u0645\u0646 \u0625\u0645\u0643\u0627\u0646\u064a\u0629 \u062a\u062d\u0648\u064a\u0644 \u0627\u0644\u0632\u0648\u0627\u0631 \u0625\u0644\u0649 \u0639\u0645\u0644\u0627\u0621.<\/p>\n

\u0644\u0630\u0627\u060c \u064a\u0645\u0643\u0646 \u0627\u0633\u062a\u062e\u062f\u0627\u0645 SEO \u0648 SEM \u0645\u0639\u064b\u0627 \u0644\u062a\u062d\u0642\u064a\u0642 \u0623\u0642\u0635\u0649 \u0641\u0627\u0626\u062f\u0629\u061b \u0641\u064a \u062d\u064a\u0646 \u064a\u0639\u062f SEO \u0623\u0633\u0627\u0633\u064a\u064b\u0627 \u0644\u0628\u0646\u0627\u0621 \u0623\u0633\u0633 \u0642\u0648\u064a\u0629 \u0639\u0644\u0649 \u0627\u0644\u0645\u062f\u0649 \u0627\u0644\u0637\u0648\u064a\u0644\u060c<\/p>\n

\u064a\u0645\u0643\u0646 \u0644\u0640 SEM \u0623\u0646 \u064a\u0639\u0632\u0632 \u0627\u0644\u0631\u0624\u064a\u0629 \u0627\u0644\u0641\u0648\u0631\u064a\u0629 \u0648\u0627\u0644\u0646\u062a\u0627\u0626\u062c \u0627\u0644\u0633\u0631\u064a\u0639\u0629\u060c \u0645\u0645\u0627 \u064a\u0645\u0643\u0651\u0646 \u0627\u0644\u0639\u0644\u0627\u0645\u0627\u062a \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0645\u0646 \u062a\u062d\u0642\u064a\u0642 \u062a\u0648\u0627\u0632\u0646 \u0641\u064a \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0627\u062a\u0647\u0627 \u0627\u0644\u062a\u0633\u0648\u064a\u0642\u064a\u0629.<\/p>\n

\u0623\u0647\u0645\u064a\u0629<\/strong> SEO \u0641\u064a \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0627\u0644\u0631\u0642\u0645\u064a<\/strong><\/h3>\n

\u062a\u0639\u062f \u062a\u062d\u0633\u064a\u0646 \u0645\u062d\u0631\u0643\u0627\u062a \u0627\u0644\u0628\u062d\u062b (SEO) \u0623\u0633\u0627\u0633\u064a\u0629 \u0644\u062a\u062d\u0642\u064a\u0642 \u0627\u0644\u0646\u062c\u0627\u062d \u0641\u064a \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0627\u062a \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0627\u0644\u0631\u0642\u0645\u064a\u060c \u062d\u064a\u062b \u062a\u0645\u062b\u0644 \u0627\u0644\u0637\u0631\u064a\u0642\u0629 \u0627\u0644\u0623\u0643\u062b\u0631 \u0641\u0639\u0627\u0644\u064a\u0629 \u0644\u062c\u0630\u0628 \u0627\u0644\u062d\u0631\u0643\u0629 \u0627\u0644\u0645\u0631\u0648\u0631\u064a\u0629 \u0627\u0644\u0639\u0636\u0648\u064a\u0629 \u0627\u0644\u0645\u0633\u062a\u062f\u0627\u0645\u0629 \u0625\u0644\u0649 \u0627\u0644\u0645\u0648\u0627\u0642\u0639 \u0627\u0644\u0625\u0644\u0643\u062a\u0631\u0648\u0646\u064a\u0629.<\/p>\n

\u0628\u0634\u0643\u0644 \u0639\u0627\u0645\u060c SEO \u064a\u0633\u0627\u0639\u062f \u0627\u0644\u0645\u0648\u0627\u0642\u0639 \u0639\u0644\u0649 \u0627\u0644\u0638\u0647\u0648\u0631 \u0641\u064a \u0627\u0644\u0635\u0641\u062d\u0627\u062a \u0627\u0644\u0623\u0648\u0644\u0649 \u0645\u0646 \u0646\u062a\u0627\u0626\u062c \u0645\u062d\u0631\u0643\u0627\u062a \u0627\u0644\u0628\u062d\u062b\u060c \u0645\u0645\u0627 \u064a\u0632\u064a\u062f \u0645\u0646 \u0641\u0631\u0635 \u0627\u0644\u0646\u0642\u0631 \u0648\u0632\u064a\u0627\u062f\u0629 \u0627\u0644\u0648\u0639\u064a \u0628\u0627\u0644\u0639\u0644\u0627\u0645\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629. \u0628\u062e\u0644\u0627\u0641 \u0627\u0644\u0625\u0639\u0644\u0627\u0646 \u0627\u0644\u0645\u062f\u0641\u0648\u0639\u060c \u0641\u0625\u0646 \u062a\u062d\u0633\u064a\u0646 \u0645\u062d\u0631\u0643\u0627\u062a \u0627\u0644\u0628\u062d\u062b \u064a\u0633\u0647\u0645 \u0641\u064a \u062a\u062d\u0642\u064a\u0642 \u0646\u062a\u0627\u0626\u062c \u0637\u0648\u064a\u0644\u0629 \u0627\u0644\u0623\u0645\u062f\u060c \u0645\u0645\u0627 \u064a\u062c\u0639\u0644\u0647 \u0627\u0633\u062a\u062b\u0645\u0627\u0631\u064b\u0627 \u0645\u0647\u0645\u064b\u0627 \u0639\u0644\u0649 \u0627\u0644\u0645\u062f\u0649 \u0627\u0644\u0628\u0639\u064a\u062f.<\/p>\n

\u0647\u0646\u0627\u0643 \u0627\u0644\u0639\u062f\u064a\u062f \u0645\u0646 \u0627\u0644\u0641\u0648\u0627\u0626\u062f \u0627\u0644\u062a\u064a \u062a\u062d\u0642\u0642\u0647\u0627 SEO\u060c \u062a\u0634\u0645\u0644 \u062a\u062d\u0633\u064a\u0646 \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645. \u0645\u0646 \u062e\u0644\u0627\u0644 \u062a\u062d\u0644\u064a\u0644 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0648\u062a\u062d\u062f\u064a\u062f \u0627\u0644\u0643\u0644\u0645\u0627\u062a \u0627\u0644\u0631\u0626\u064a\u0633\u064a\u0629 \u0627\u0644\u0623\u0643\u062b\u0631 \u0628\u062d\u062b\u064b\u0627\u060c \u064a\u0645\u0643\u0646 \u0644\u0644\u0645\u0633\u0648\u0642\u064a\u0646 \u0625\u0646\u062a\u0627\u062c \u0645\u062d\u062a\u0648\u0649 \u064a\u062a\u0646\u0627\u0633\u0628 \u0645\u0639 \u0627\u0647\u062a\u0645\u0627\u0645\u0627\u062a \u0627\u0644\u062c\u0645\u0647\u0648\u0631. \u062a\u062d\u0633\u064a\u0646 \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645 \u064a\u0639\u0632\u0632 \u0627\u0646\u0637\u0628\u0627\u0639\u0627\u062a \u0627\u0644\u0632\u0648\u0627\u0631 \u0627\u0644\u062c\u064a\u062f\u0629\u060c \u0648\u064a\u0632\u064a\u062f \u0645\u0646 \u0627\u0644\u0648\u0642\u062a \u0627\u0644\u0630\u064a \u064a\u0642\u0636\u0648\u0646\u0647 \u0639\u0644\u0649 \u0627\u0644\u0645\u0648\u0642\u0639\u060c \u0645\u0645\u0627 \u064a\u0624\u062f\u064a \u0625\u0644\u0649 \u0627\u0646\u062e\u0641\u0627\u0636 \u0645\u0639\u062f\u0644 \u0627\u0644\u0627\u0631\u062a\u062f\u0627\u062f. \u0643\u0644 \u0647\u0630\u0647 \u0627\u0644\u0639\u0648\u0627\u0645\u0644 \u062a\u0644\u0639\u0628 \u062f\u0648\u0631\u064b\u0627 \u0645\u0647\u0645\u064b\u0627 \u0641\u064a \u062a\u062d\u0633\u064a\u0646 \u062a\u0631\u062a\u064a\u0628 \u0627\u0644\u0645\u0648\u0642\u0639 \u0641\u064a \u0645\u062d\u0631\u0643\u0627\u062a \u0627\u0644\u0628\u062d\u062b.<\/p>\n

\u0639\u0644\u0627\u0648\u0629 \u0639\u0644\u0649 \u0630\u0644\u0643\u060c \u0641\u0625\u0646 \u062a\u062d\u0633\u064a\u0646 \u0645\u062d\u0631\u0643\u0627\u062a \u0627\u0644\u0628\u062d\u062b \u0627\u0644\u0634\u0647\u064a\u0631\u0629 \u064a\u062c\u0639\u0644 \u0645\u0646 \u0627\u0644\u0645\u0645\u0643\u0646 \u0625\u0646\u0634\u0627\u0621 \u0639\u0644\u0627\u0642\u0629 \u062b\u0642\u0629 \u0628\u064a\u0646 \u0627\u0644\u0639\u0644\u0627\u0645\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0648\u0627\u0644\u062c\u0645\u0647\u0648\u0631. \u0639\u0646\u062f\u0645\u0627 \u064a\u0638\u0647\u0631 \u0627\u0644\u0645\u0648\u0642\u0639 \u0641\u064a \u0646\u062a\u0627\u0626\u062c \u0627\u0644\u0628\u062d\u062b \u0627\u0644\u0639\u0644\u064a\u0627\u060c \u064a\u0639\u0643\u0633 \u0630\u0644\u0643 \u0645\u0648\u062b\u0648\u0642\u064a\u0629 \u0648\u062c\u0648\u062f\u0629 \u0627\u0644\u0645\u062d\u062a\u0648\u0649 \u0627\u0644\u0645\u0642\u062f\u0645. \u064a\u062a\u062c\u0647 \u0627\u0644\u0639\u062f\u064a\u062f \u0645\u0646 \u0627\u0644\u0645\u0633\u062a\u0647\u0644\u0643\u064a\u0646 \u0625\u0644\u0649 \u0627\u0644\u0628\u062d\u062b \u0627\u0644\u0639\u0636\u0648\u064a \u0628\u062f\u0644\u0627\u064b \u0645\u0646 \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u0627\u062a \u0627\u0644\u0645\u062f\u0641\u0648\u0639\u0629\u060c<\/p>\n

\u0645\u0645\u0627 \u064a\u0624\u062f\u064a \u0625\u0644\u0649 \u0627\u0631\u062a\u0641\u0627\u0639 \u0645\u0639\u062f\u0644\u0627\u062a \u0627\u0644\u062a\u062d\u0648\u064a\u0644 \u0627\u0644\u0646\u0627\u062a\u062c\u0629 \u0639\u0646 \u0627\u0644\u0632\u064a\u0627\u0631\u0627\u062a \u0627\u0644\u0637\u0628\u064a\u0639\u064a\u0629\u060c \u0648\u0628\u0627\u0644\u062a\u0627\u0644\u064a \u0632\u064a\u0627\u062f\u0629 \u0627\u0644\u0639\u0627\u0626\u062f \u0639\u0644\u0649 \u0627\u0644\u0627\u0633\u062a\u062b\u0645\u0627\u0631. \u0645\u0646 \u0627\u0644\u0645\u0647\u0645 \u0623\u0646 \u0646\u0641\u0647\u0645 \u0623\u0646 SEO \u0644\u064a\u0633 \u0645\u062c\u0631\u062f \u062a\u0642\u0646\u064a\u0629\u060c \u0628\u0644 \u0647\u0648 \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0634\u0627\u0645\u0644\u0629 \u062a\u062a\u0637\u0644\u0628 \u0635\u0628\u0631\u064b\u0627 \u0648\u0627\u0628\u062a\u0643\u0627\u0631\u064b\u0627 \u0648\u062a\u062d\u0644\u064a\u0644\u064b\u0627 \u0645\u0633\u062a\u0645\u0631\u0627\u064b \u0644\u0644\u062a\u0623\u0643\u062f \u0645\u0646 \u0628\u0642\u0627\u0621 \u0627\u0644\u0645\u0648\u0642\u0639 \u0641\u064a \u0627\u0644\u0635\u062f\u0627\u0631\u0629. \u0641\u064a \u0627\u0644\u0646\u0647\u0627\u064a\u0629\u060c \u062a\u0639\u062a\u0628\u0631 SEO \u062c\u0632\u0621\u064b\u0627 \u0644\u0627 \u064a\u062a\u062c\u0632\u0623 \u0645\u0646 \u0623\u064a \u062e\u0637\u0629 \u062a\u0633\u0648\u064a\u0642 \u0631\u0642\u0645\u064a \u0646\u0627\u062c\u062d\u0629.<\/p>\n

\u0623\u0647\u0645\u064a\u0629<\/strong> SEM \u0641\u064a \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0627\u0644\u0631\u0642\u0645\u064a<\/strong><\/a><\/h3>\n

\u062a\u062a\u0632\u0627\u064a\u062f \u0623\u0647\u0645\u064a\u0629 SEM (\u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0639\u0628\u0631 \u0645\u062d\u0631\u0643\u0627\u062a \u0627\u0644\u0628\u062d\u062b) \u0641\u064a \u0639\u0627\u0644\u0645 \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0627\u0644\u0631\u0642\u0645\u064a \u0628\u0634\u0643\u0644 \u0645\u0633\u062a\u0645\u0631\u060c \u062d\u064a\u062b \u064a\u0633\u0647\u0645 \u0628\u0634\u0643\u0644 \u0643\u0628\u064a\u0631 \u0641\u064a \u062a\u0633\u0631\u064a\u0639 \u0627\u0644\u0648\u0635\u0648\u0644 \u0625\u0644\u0649 \u0627\u0644\u062c\u0645\u0647\u0648\u0631 \u0627\u0644\u0645\u0633\u062a\u0647\u062f\u0641 \u0648\u0632\u064a\u0627\u062f\u0629 \u0627\u0644\u0638\u0647\u0648\u0631 \u0641\u064a \u0627\u0644\u0641\u0636\u0627\u0621 \u0627\u0644\u0631\u0642\u0645\u064a \u0641\u064a \u0641\u062a\u0631\u0627\u062a \u0642\u0635\u064a\u0631\u0629. \u0645\u0646 \u062e\u0644\u0627\u0644 \u0627\u0644\u062d\u0645\u0644\u0627\u062a \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u064a\u0629 \u0627\u0644\u0645\u062f\u0641\u0648\u0639\u0629\u060c \u064a\u0645\u0643\u0646 \u0644\u0644\u0634\u0631\u0643\u0627\u062a \u062c\u0630\u0628 \u0627\u0644\u0632\u0628\u0627\u0626\u0646 \u0627\u0644\u0645\u062d\u062a\u0645\u0644\u064a\u0646 \u0645\u0628\u0627\u0634\u0631\u0629 \u0646\u062d\u0648 \u0645\u0646\u0635\u0627\u062a\u0647\u0645 \u0639\u0628\u0631 \u0627\u0644\u0625\u0646\u062a\u0631\u0646\u062a.<\/p>\n

\u062a\u0639\u062f \u0627\u0644\u062d\u0645\u0644\u0627\u062a \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u064a\u0629 \u0639\u0644\u0649 \u0645\u0646\u0635\u0627\u062a \u0645\u062b\u0644 Google Ads \u0648Bing Ads \u0646\u0648\u0639\u064b\u0627 \u0634\u0627\u0626\u0639\u064b\u0627 \u0645\u0646 SEM\u060c \u062d\u064a\u062b \u062a\u062a\u064a\u062d \u0644\u0644\u0645\u0639\u0644\u0646\u064a\u0646 \u0627\u0633\u062a\u0647\u062f\u0627\u0641 \u0643\u0644\u0645\u0627\u062a \u0645\u0641\u062a\u0627\u062d\u064a\u0629 \u0645\u0639\u064a\u0646\u0629 \u0648\u062a\u062d\u0644\u064a\u0644 \u0633\u0644\u0648\u0643 \u0627\u0644\u0632\u0648\u0627\u0631\u060c \u0645\u0645\u0627 \u064a\u0633\u0647\u0644 \u0627\u0644\u0648\u0635\u0648\u0644 \u0625\u0644\u0649 \u0627\u0644\u0641\u0626\u0627\u062a \u0627\u0644\u0645\u0633\u062a\u0647\u062f\u0641\u0629 \u0628\u062f\u0642\u0629.<\/p>\n

\u062a\u062a\u0645\u062d\u0648\u0631 \u0623\u0646\u0648\u0627\u0639 \u0627\u0644\u062d\u0645\u0644\u0627\u062a \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u064a\u0629 \u0627\u0644\u0645\u062e\u062a\u0644\u0641\u0629 \u0641\u064a SEM \u062d\u0648\u0644 \u0623\u0647\u062f\u0627\u0641 \u0645\u062d\u062f\u062f\u0629\u060c \u0645\u062b\u0644 \u0632\u064a\u0627\u062f\u0629 \u0627\u0644\u0648\u0639\u064a \u0628\u0627\u0644\u0639\u0644\u0627\u0645\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629\u060c \u0623\u0648 \u062a\u0639\u0632\u064a\u0632 \u0627\u0644\u0645\u0628\u064a\u0639\u0627\u062a\u060c \u0623\u0648 \u062d\u062a\u0649 \u062c\u0645\u0639 \u0645\u0639\u0644\u0648\u0645\u0627\u062a \u0627\u0644\u0627\u062a\u0635\u0627\u0644 \u0645\u0646 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0627\u0644\u0645\u062d\u062a\u0645\u0644\u064a\u0646. \u064a\u0645\u0643\u0646 \u0644\u0644\u062d\u0645\u0644\u0627\u062a \u0627\u0644\u0645\u062f\u0641\u0648\u0639\u0629 \u0623\u0646 \u062a\u062a\u0636\u0645\u0646 \u0625\u0639\u0644\u0627\u0646\u0627\u062a \u0627\u0644\u0628\u062d\u062b \u0648\u0627\u0644\u0625\u0639\u0644\u0627\u0646\u0627\u062a \u0627\u0644\u0639\u0631\u0636\u064a\u0629 \u0648\u0625\u0639\u0644\u0627\u0646\u0627\u062a \u0627\u0644\u0634\u0628\u0643\u0627\u062a \u0627\u0644\u0627\u062c\u062a\u0645\u0627\u0639\u064a\u0629\u060c \u0645\u0645\u0627 \u064a\u0648\u0641\u0631 \u062a\u0646\u0648\u0639\u064b\u0627 \u064a\u0633\u0627\u0639\u062f \u0627\u0644\u0634\u0631\u0643\u0627\u062a \u0639\u0644\u0649 \u062a\u062d\u062f\u064a\u062f \u0627\u0644\u0642\u0646\u0648\u0627\u062a \u0627\u0644\u0623\u0643\u062b\u0631 \u0641\u0639\u0627\u0644\u064a\u0629 \u0644\u062a\u0633\u0648\u064a\u0642 \u0645\u0646\u062a\u062c\u0627\u062a\u0647\u0627 \u0623\u0648 \u062e\u062f\u0645\u0627\u062a\u0647\u0627. \u064a\u062a\u064a\u062d \u0630\u0644\u0643 \u0623\u064a\u0636\u064b\u0627 \u0644\u0644\u0645\u0633\u0648\u0642\u064a\u0646 \u0627\u062e\u062a\u0628\u0627\u0631 \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0627\u062a \u0645\u062e\u062a\u0644\u0641\u0629 \u0648\u062a\u062d\u0644\u064a\u0644 \u0623\u062f\u0627\u0621 \u0643\u0644 \u062d\u0645\u0644\u0629 \u0628\u0634\u0643\u0644 \u062f\u0648\u0631\u064a.<\/p>\n

\u0644\u0642\u064a\u0627\u0633 \u0646\u062c\u0627\u062d \u0627\u0644\u062d\u0645\u0644\u0627\u062a \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u064a\u0629 \u0641\u064a SEM\u060c \u064a\u062a\u0645 \u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u0639\u062f\u062f \u0645\u0646 \u0627\u0644\u0645\u0642\u0627\u064a\u064a\u0633 \u0645\u062b\u0644 \u0645\u0639\u062f\u0644 \u0627\u0644\u0646\u0642\u0631\u060c \u0648\u0645\u0639\u062f\u0644 \u0627\u0644\u062a\u062d\u0648\u064a\u0644\u060c \u0648\u062a\u0643\u0644\u0641\u0629 \u0627\u0644\u0627\u0643\u062a\u0633\u0627\u0628. \u0647\u0630\u0647 \u0627\u0644\u0645\u0624\u0634\u0631\u0627\u062a \u062a\u0633\u0627\u0639\u062f \u0639\u0644\u0649 \u0642\u064a\u0627\u0633 \u0627\u0644\u0639\u0627\u0626\u062f \u0639\u0644\u0649 \u0627\u0644\u0627\u0633\u062a\u062b\u0645\u0627\u0631 (ROI) \u0648\u062a\u062d\u062f\u064a\u062f \u0627\u0644\u0637\u0631\u0642 \u0627\u0644\u062a\u064a \u064a\u0645\u0643\u0646 \u062a\u062d\u0633\u064a\u0646 \u0627\u0644\u062d\u0645\u0644\u0627\u062a \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u064a\u0629 \u0628\u0647\u0627 \u0644\u062a\u062d\u0642\u064a\u0642 \u0646\u062a\u0627\u0626\u062c \u0623\u0641\u0636\u0644.<\/p>\n

\u0625\u0646 \u062a\u062d\u0644\u064a\u0644 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0627\u0644\u0646\u0627\u062a\u062c\u0629 \u0639\u0646 \u0627\u0644\u062d\u0645\u0644\u0627\u062a \u064a\u0633\u0627\u0639\u062f \u0627\u0644\u0634\u0631\u0643\u0627\u062a \u0639\u0644\u0649 \u0627\u062a\u062e\u0627\u0630 \u0642\u0631\u0627\u0631\u0627\u062a \u0645\u0633\u062a\u0646\u064a\u0631\u0629 \u062d\u0648\u0644 \u0643\u064a\u0641\u064a\u0629 \u062a\u062e\u0635\u064a\u0635 \u0645\u064a\u0632\u0627\u0646\u064a\u0627\u062a \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u0627\u062a \u0648\u062a\u0639\u062f\u064a\u0644 \u0627\u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0627\u062a \u0644\u062a\u062d\u0642\u064a\u0642 \u0623\u0643\u0628\u0631 \u0627\u0633\u062a\u0641\u0627\u062f\u0629 \u0645\u0645\u0643\u0646\u0629. \u0641\u064a \u0627\u0644\u0646\u0647\u0627\u064a\u0629\u060c \u062a\u0639\u062a\u0628\u0631 SEM \u0623\u062f\u0627\u0629 \u062d\u0627\u0633\u0645\u0629 \u0644\u0623\u064a \u0639\u0645\u0644 \u064a\u0633\u0639\u0649 \u0644\u0644\u062a\u0645\u064a\u0632 \u0641\u064a \u0638\u0644 \u0627\u0644\u0645\u0646\u0627\u0641\u0633\u0629 \u0627\u0644\u0645\u062a\u0632\u0627\u064a\u062f\u0629 \u0641\u064a \u0639\u0627\u0644\u0645 \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0627\u0644\u0631\u0642\u0645\u064a.<\/p>\n

\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0627\u062a \u0646\u0627\u062c\u062d\u0629 \u0641\u064a<\/strong> SEO<\/strong><\/h3>\n

\u062a\u064f\u0639\u062a\u0628\u0631 \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0627\u062a \u062a\u062d\u0633\u064a\u0646 \u0645\u062d\u0631\u0643\u0627\u062a \u0627\u0644\u0628\u062d\u062b (SEO) \u062c\u0632\u0621\u0627\u064b \u0623\u0633\u0627\u0633\u064a\u0627\u064b \u0645\u0646 \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0627\u0644\u0631\u0642\u0645\u064a. \u062a\u0647\u062f\u0641 \u0647\u0630\u0647 \u0627\u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0627\u062a \u0625\u0644\u0649 \u0632\u064a\u0627\u062f\u0629 \u0638\u0647\u0648\u0631 \u0627\u0644\u0645\u0648\u0642\u0639 \u0641\u064a \u0646\u062a\u0627\u0626\u062c \u0645\u062d\u0631\u0643\u0627\u062a \u0627\u0644\u0628\u062d\u062b \u0648\u062a\u062d\u0633\u064a\u0646 \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645.<\/p>\n

\u0645\u0646 \u0623\u0628\u0631\u0632 \u0647\u0630\u0647 \u0627\u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0627\u062a \u0647\u0648 \u0627\u0644\u0628\u062d\u062b \u0639\u0646 \u0627\u0644\u0643\u0644\u0645\u0627\u062a \u0627\u0644\u0645\u0641\u062a\u0627\u062d\u064a\u0629\u060c \u0627\u0644\u0630\u064a \u064a\u064f\u0639\u062f \u062e\u0637\u0648\u0629 \u062d\u064a\u0648\u064a\u0629 \u062d\u064a\u062b \u064a\u0633\u0627\u0639\u062f \u0639\u0644\u0649 \u062a\u062d\u062f\u064a\u062f \u0627\u0644\u0645\u0635\u0637\u0644\u062d\u0627\u062a \u0627\u0644\u062a\u064a \u064a\u0633\u062a\u062e\u062f\u0645\u0647\u0627 \u0627\u0644\u062c\u0645\u0647\u0648\u0631 \u0627\u0644\u0645\u0633\u062a\u0647\u062f\u0641 \u0644\u0644\u0628\u062d\u062b \u0639\u0646 \u0627\u0644\u0645\u0639\u0644\u0648\u0645\u0627\u062a \u0623\u0648 \u0627\u0644\u0645\u0646\u062a\u062c\u0627\u062a. \u064a\u0646\u0628\u063a\u064a \u0627\u0644\u0627\u0633\u062a\u0639\u0627\u0646\u0629 \u0628\u0623\u062f\u0648\u0627\u062a \u0645\u062b\u0644 Google Keyword Planner \u0644\u062a\u062d\u0644\u064a\u0644 \u062d\u062c\u0645 \u0627\u0644\u0628\u062d\u062b \u0648\u0645\u0646\u0627\u0641\u0633\u0629 \u0627\u0644\u0643\u0644\u0645\u0627\u062a \u0627\u0644\u0645\u0641\u062a\u0627\u062d\u064a\u0629.<\/p>\n

\u0623\u0645\u0627 \u0628\u0627\u0644\u0646\u0633\u0628\u0629 \u0644\u062a\u062d\u0633\u064a\u0646 \u0627\u0644\u0633\u064a\u0648 \u0627\u0644\u062f\u0627\u062e\u0644\u064a\u060c \u0641\u0647\u0648 \u064a\u062a\u0637\u0644\u0628 \u0627\u0644\u062a\u0631\u0643\u064a\u0632 \u0639\u0644\u0649 \u0639\u0646\u0627\u0635\u0631 \u0627\u0644\u0645\u0648\u0642\u0639 \u0645\u062b\u0644 \u0627\u0644\u0639\u0646\u0627\u0648\u064a\u0646\u060c \u0627\u0644\u0648\u0635\u0641\u060c \u0648\u0627\u0644\u0631\u0648\u0627\u0628\u0637 \u0627\u0644\u062f\u0627\u062e\u0644\u064a\u0629. \u064a\u062c\u0628 \u0623\u0646 \u062a\u0643\u0648\u0646 \u0647\u0630\u0647 \u0627\u0644\u0639\u0646\u0627\u0635\u0631 \u0648\u0627\u0636\u062d\u0629 \u0648\u0645\u062a\u0639\u0644\u0642\u0629 \u0628\u0627\u0644\u0645\u062d\u062a\u0648\u0649 \u0644\u062a\u062d\u0633\u064a\u0646 \u0623\u062f\u0627\u0621 \u0627\u0644\u0645\u0648\u0642\u0639 \u0641\u064a \u0646\u062a\u0627\u0626\u062c \u0627\u0644\u0628\u062d\u062b. \u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u0639\u0646\u0627\u0648\u064a\u0646 H1 \u0648H2 \u0628\u0634\u0643\u0644 \u0645\u0644\u0627\u0626\u0645\u060c \u0625\u0636\u0627\u0641\u0629 \u0625\u0644\u0649 \u062a\u062d\u0633\u064a\u0646 \u0648\u0635\u0641 \u0627\u0644\u0635\u0641\u062d\u0629 \u064a\u0645\u0643\u0646 \u0623\u0646 \u064a\u0633\u0647\u0645 \u0628\u0634\u0643\u0644 \u0643\u0628\u064a\u0631 \u0641\u064a \u0632\u064a\u0627\u062f\u0629 \u0645\u0639\u062f\u0644 \u0627\u0644\u0646\u0642\u0631\u0627\u062a.<\/p>\n

\u0628\u0627\u0644\u0625\u0636\u0627\u0641\u0629 \u0625\u0644\u0649 \u062a\u062d\u0633\u064a\u0646 \u0627\u0644\u0633\u064a\u0648 \u0627\u0644\u062f\u0627\u062e\u0644\u064a\u060c \u0641\u0625\u0646 \u0627\u0644\u0633\u064a\u0648 \u0627\u0644\u062e\u0627\u0631\u062c\u064a \u064a\u064f\u0639\u062a\u0628\u0631 \u0639\u0627\u0645\u0644\u0627\u064b \u0645\u0647\u0645\u0627\u064b \u0623\u064a\u0636\u0627\u064b. \u064a\u0634\u0645\u0644 \u0647\u0630\u0627 \u0627\u0644\u0646\u0648\u0639 \u0645\u0646 \u062a\u062d\u0633\u064a\u0646 \u0645\u062d\u0631\u0643\u0627\u062a \u0627\u0644\u0628\u062d\u062b \u0628\u0646\u0627\u0621 \u0627\u0644\u0631\u0648\u0627\u0628\u0637 (Backlinking) \u0645\u0639 \u0645\u0648\u0627\u0642\u0639 \u0630\u0627\u062a \u0633\u0645\u0639\u0629 \u062c\u064a\u062f\u0629. \u064a\u062c\u0628 \u062a\u0639\u0632\u064a\u0632 \u0627\u0644\u0631\u0648\u0627\u0628\u0637 \u0627\u0644\u0645\u0624\u0647\u0644\u0629 \u0627\u0644\u062a\u064a \u062a\u0648\u0635\u0644 \u0625\u0644\u0649 \u0627\u0644\u0645\u0648\u0642\u0639 \u0645\u0646 \u0645\u0635\u0627\u062f\u0631 \u0645\u0648\u062b\u0648\u0642\u0629\u060c \u0645\u0645\u0627 \u064a\u064f\u0639\u0632\u0632 \u0645\u0646 \u0645\u0635\u062f\u0627\u0642\u064a\u0629 \u0627\u0644\u0645\u0648\u0642\u0639 \u0641\u064a \u0646\u0638\u0631 \u0645\u062d\u0631\u0643\u0627\u062a \u0627\u0644\u0628\u062d\u062b.<\/p>\n

\u0628\u0639\u062f \u062a\u0637\u0628\u064a\u0642 \u0647\u0630\u0647 \u0627\u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0627\u062a\u060c \u064a\u0643\u0648\u0646 \u0645\u0646 \u0627\u0644\u0636\u0631\u0648\u0631\u064a \u062a\u062d\u0644\u064a\u0644 \u0627\u0644\u0623\u062f\u0627\u0621 \u0628\u0627\u0646\u062a\u0638\u0627\u0645. \u064a\u064f\u0645\u0643\u0646 \u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u0623\u062f\u0648\u0627\u062a \u0645\u062b\u0644 Google Analytics \u0644\u0645\u062a\u0627\u0628\u0639\u0629 \u062d\u0631\u0643\u0629 \u0627\u0644\u0645\u0631\u0648\u0631 \u0648\u0645\u0639\u062f\u0644 \u0627\u0644\u062a\u062d\u0648\u064a\u0644. \u064a\u0633\u0627\u0639\u062f \u0647\u0630\u0627 \u0627\u0644\u062a\u062d\u0644\u064a\u0644 \u0639\u0644\u0649 \u0641\u0647\u0645 \u0645\u0627 \u064a\u0639\u0645\u0644 \u0628\u0634\u0643\u0644 \u062c\u064a\u062f \u0648\u0645\u0627 \u064a\u062d\u062a\u0627\u062c \u0625\u0644\u0649 \u062a\u062d\u0633\u064a\u0646\u060c \u0645\u0645\u0627 \u064a\u0633\u0647\u0645 \u0641\u064a \u062a\u0639\u0632\u064a\u0632 \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 SEO \u0628\u0634\u0643\u0644 \u0645\u0633\u062a\u0645\u0631.<\/p>\n

\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0627\u062a \u0646\u0627\u062c\u062d\u0629 \u0641\u064a<\/strong> SEM<\/strong><\/a><\/h3>\n

\u062a\u0639\u062f \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0627\u062a \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0639\u0628\u0631 \u0645\u062d\u0631\u0643\u0627\u062a \u0627\u0644\u0628\u062d\u062b (SEM) \u0623\u062f\u0627\u0629 \u0623\u0633\u0627\u0633\u064a\u0629 \u0644\u0623\u064a \u0646\u0634\u0627\u0637 \u062a\u062c\u0627\u0631\u064a \u064a\u0633\u0639\u0649 \u0625\u0644\u0649 \u062a\u062d\u0633\u064a\u0646 \u0638\u0647\u0648\u0631\u0647 \u0639\u0644\u0649 \u0627\u0644\u0625\u0646\u062a\u0631\u0646\u062a \u0648\u0632\u064a\u0627\u062f\u0629 \u0639\u0627\u0626\u062f \u0627\u0644\u0627\u0633\u062a\u062b\u0645\u0627\u0631 (ROI). \u062a\u0628\u062f\u0623 \u0647\u0630\u0647 \u0627\u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0627\u062a \u0628\u062a\u0635\u0645\u064a\u0645 \u062d\u0645\u0644\u0627\u062a \u0625\u0639\u0644\u0627\u0646\u064a\u0629 \u0645\u062f\u0631\u0648\u0633\u0629 \u062a\u0639\u062a\u0645\u062f \u0639\u0644\u0649 \u0627\u0644\u0628\u062d\u062b \u0627\u0644\u062f\u0642\u064a\u0642 \u0639\u0646 \u0627\u0644\u0643\u0644\u0645\u0627\u062a \u0627\u0644\u0645\u0641\u062a\u0627\u062d\u064a\u0629.<\/p>\n

\u064a\u062c\u0628 \u0639\u0644\u0649 \u0627\u0644\u0645\u0633\u0648\u0642\u064a\u0646 \u062a\u062d\u0644\u064a\u0644 \u0633\u0644\u0648\u0643 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645\u064a\u0646 \u0648\u0627\u062d\u062a\u064a\u0627\u062c\u0627\u062a\u0647\u0645 \u0644\u062a\u062d\u062f\u064a\u062f \u0639\u0628\u0627\u0631\u0627\u062a \u0627\u0644\u0628\u062d\u062b \u0627\u0644\u062a\u064a \u0633\u062a\u0645\u0643\u0646\u0647\u0645 \u0645\u0646 \u0627\u0644\u0648\u0635\u0648\u0644 \u0644\u0641\u0626\u0629 \u0645\u0633\u062a\u0647\u062f\u0641\u0629 \u0628\u0634\u0643\u0644 \u0623\u0643\u062b\u0631 \u0641\u0639\u0627\u0644\u064a\u0629. \u0645\u0646 \u0627\u0644\u0636\u0631\u0648\u0631\u064a \u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u0623\u062f\u0648\u0627\u062a \u0627\u0644\u062a\u062d\u0644\u064a\u0644 \u0644\u062a\u062d\u062f\u064a\u062f \u062d\u062c\u0645 \u0627\u0644\u0628\u062d\u062b \u0648\u0645\u062f\u0649 \u0627\u0644\u0645\u0646\u0627\u0641\u0633\u0629 \u0639\u0644\u0649 \u0627\u0644\u0643\u0644\u0645\u0627\u062a \u0627\u0644\u0645\u0641\u062a\u0627\u062d\u064a\u0629 \u0627\u0644\u0645\u062e\u062a\u0627\u0631\u0629.<\/p>\n

\u0625\u062d\u062f\u0649 \u0627\u0644\u062c\u0648\u0627\u0646\u0628 \u0627\u0644\u0641\u0646\u064a\u0629 \u0627\u0644\u0645\u0647\u0645\u0629 \u0641\u064a SEM \u0647\u064a \u0643\u062a\u0627\u0628\u0629 \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u0627\u062a. \u064a\u062c\u0628 \u0623\u0646 \u062a\u0643\u0648\u0646 \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u0627\u062a \u062c\u0630\u0627\u0628\u0629 \u0648\u0645\u0631\u062a\u0628\u0637\u0647 \u0628\u062f\u0642\u0629 \u0645\u0639 \u0643\u0644\u0645\u0627\u062a \u0627\u0644\u0628\u062d\u062b \u0627\u0644\u062a\u064a \u0627\u062e\u062a\u0627\u0631\u0647\u0627 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645. \u064a\u0646\u0628\u063a\u064a \u0639\u0644\u0649 \u0627\u0644\u0645\u0639\u0644\u0646\u064a\u0646 \u0627\u0644\u062a\u0631\u0643\u064a\u0632 \u0639\u0644\u0649 \u0645\u064a\u0632\u0627\u062a \u0648\u0641\u0648\u0627\u0626\u062f \u0627\u0644\u0645\u0646\u062a\u062c \u0623\u0648 \u0627\u0644\u062e\u062f\u0645\u0629 \u0627\u0644\u0645\u0642\u062f\u0645\u0629\u060c \u0628\u062c\u0627\u0646\u0628 \u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u0646\u062f\u0627\u0621 \u0645\u0648\u062c\u0647 \u0644\u062a\u062d\u0641\u064a\u0632 \u0627\u0644\u0646\u0642\u0631. \u064a\u062c\u0628 \u0645\u0631\u0627\u062c\u0639\u0629 \u0648\u062a\u062d\u0644\u064a\u0644 \u0623\u062f\u0627\u0621 \u0627\u0644\u0625\u0639\u0644\u0627\u0646 \u0628\u0634\u0643\u0644 \u062f\u0648\u0631\u064a \u0644\u062a\u0639\u062f\u064a\u0644 \u0627\u0644\u0645\u062d\u062a\u0648\u0649 \u062d\u0633\u0628 \u0645\u062a\u0637\u0644\u0628\u0627\u062a \u0627\u0644\u0633\u0648\u0642 \u0648\u062a\u0648\u062c\u0647\u0627\u062a \u0627\u0644\u0645\u0633\u062a\u0647\u0644\u0643\u064a\u0646 \u0627\u0644\u0645\u062a\u063a\u064a\u0631\u0629.<\/p>\n

\u062a\u062d\u0644\u064a\u0644 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0647\u0648 \u0623\u062f\u0627\u0629 \u062d\u064a\u0648\u064a\u0629 \u0644\u062a\u062d\u0633\u064a\u0646 \u0639\u0627\u0626\u062f \u0627\u0644\u0627\u0633\u062a\u062b\u0645\u0627\u0631. \u064a\u062d\u062a\u0627\u062c \u0627\u0644\u0645\u0633\u0648\u0642\u0648\u0646 \u0625\u0644\u0649 \u062a\u062a\u0628\u0639 \u0648\u062a\u062d\u0644\u064a\u0644 \u0627\u0644\u0646\u062a\u0627\u0626\u062c \u0627\u0644\u0646\u0627\u062a\u062c\u0629 \u0639\u0646 \u0627\u0644\u062d\u0645\u0644\u0627\u062a \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u064a\u0629 \u0644\u062a\u062d\u062f\u064a\u062f \u0641\u0639\u0627\u0644\u064a\u0629 \u0643\u0644 \u0646\u0648\u0639 \u0645\u0646 \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u0627\u062a. \u0645\u0646 \u062e\u0644\u0627\u0644 \u0642\u064a\u0627\u0633 \u0645\u0642\u0627\u064a\u064a\u0633 \u0645\u062b\u0644 \u0645\u0639\u062f\u0644 \u0627\u0644\u0646\u0642\u0631 (CTR) \u0648\u062a\u0643\u0644\u0641\u0629 \u0627\u0644\u0627\u0643\u062a\u0633\u0627\u0628 (CAC)\u060c \u064a\u0645\u0643\u0646 \u0644\u0644\u0645\u0633\u0648\u0642\u064a\u0646 \u062a\u062d\u0633\u064a\u0646 \u0627\u0644\u062d\u0645\u0644\u0629 \u0644\u062a\u062d\u0642\u064a\u0642 \u0623\u0642\u0635\u0649 \u0642\u062f\u0631 \u0645\u0646 \u0627\u0644\u0623\u0631\u0628\u0627\u062d. \u0632\u064a\u0627\u062f\u0629 \u0639\u0644\u0649 \u0630\u0644\u0643\u060c \u064a\u062c\u0628 \u0623\u0646 \u064a\u0643\u0648\u0646 \u0627\u0644\u062a\u0646\u0633\u064a\u0642 \u0645\u0639 \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0627\u062a \u062a\u062d\u0633\u064a\u0646 \u0645\u062d\u0631\u0643 \u0627\u0644\u0628\u062d\u062b (SEO) \u062c\u0632\u0621\u064b\u0627 \u0623\u0633\u0627\u0633\u064a\u064b\u0627 \u0645\u0646 SEM\u060c \u062d\u064a\u062b \u0625\u0646 \u062a\u062d\u0633\u064a\u0646 \u0627\u0644\u0645\u062d\u062a\u0648\u0649 \u0648\u0627\u0644\u0639\u0648\u0627\u0645\u0644 \u0627\u0644\u062a\u0642\u0646\u064a\u0629 \u0644\u0645\u062d\u0631\u0643\u0627\u062a \u0627\u0644\u0628\u062d\u062b \u064a\u0639\u0632\u0632 \u0645\u0646 \u0623\u062f\u0627\u0621 \u0627\u0644\u062d\u0645\u0644\u0629 \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u064a\u0629 \u0648\u064a\u0632\u064a\u062f \u0645\u0646 \u0641\u0631\u0635 \u0627\u0644\u0646\u062c\u0627\u062d.<\/p>\n

\u0627\u0644\u062e\u0644\u0627\u0635\u0629<\/strong><\/h3>\n

\u0641\u064a \u0639\u0627\u0644\u0645 \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0627\u0644\u0631\u0642\u0645\u064a\u060c \u064a\u064f\u0639\u062a\u0628\u0631 \u0643\u0644 \u0645\u0646 \u062a\u062d\u0633\u064a\u0646 \u0645\u062d\u0631\u0643\u0627\u062a \u0627\u0644\u0628\u062d\u062b (SEO) \u0648\u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0639\u0628\u0631 \u0645\u062d\u0631\u0643\u0627\u062a \u0627\u0644\u0628\u062d\u062b (SEM) \u0623\u062f\u0648\u0627\u062a \u062d\u064a\u0648\u064a\u0629 \u062a\u0633\u0647\u0645 \u0641\u064a \u0632\u064a\u0627\u062f\u0629 \u0627\u0644\u0638\u0647\u0648\u0631 \u0627\u0644\u0631\u0642\u0645\u064a \u0648\u062a\u0639\u0632\u064a\u0632 \u0646\u062a\u0627\u0626\u062c \u0627\u0644\u0623\u0639\u0645\u0627\u0644. \u0639\u0644\u0649 \u0627\u0644\u0631\u063a\u0645 \u0645\u0646 \u0623\u0646 \u0643\u0644\u064a\u0647\u0645\u0627 \u064a\u0647\u062f\u0641 \u0625\u0644\u0649 \u062a\u062d\u0633\u064a\u0646 \u0648\u062c\u0648\u062f \u0627\u0644\u0634\u0631\u0643\u0627\u062a \u0639\u0644\u0649 \u0627\u0644\u0625\u0646\u062a\u0631\u0646\u062a\u060c \u0625\u0644\u0627 \u0623\u0646 \u0627\u0644\u0641\u0631\u0648\u0642\u0627\u062a \u0628\u064a\u0646\u0647\u0645\u0627 \u062a\u0643\u0645\u0646 \u0641\u064a \u0627\u0644\u0623\u0633\u0627\u0644\u064a\u0628 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645\u0629 \u0648\u0627\u0644\u0623\u0647\u062f\u0627\u0641 \u0627\u0644\u0645\u062d\u062f\u062f\u0629.<\/p>\n

\u062d\u064a\u062b \u064a\u064f\u0631\u0643\u0632 SEO \u0628\u0634\u0643\u0644 \u0623\u0633\u0627\u0633\u064a \u0639\u0644\u0649 \u062a\u062d\u0633\u064a\u0646 \u0627\u0644\u0645\u062d\u062a\u0648\u0649 \u0648\u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645 \u0644\u0632\u064a\u0627\u062f\u0629 \u0627\u0644\u0638\u0647\u0648\u0631 \u0627\u0644\u0637\u0628\u064a\u0639\u064a\u060c \u0645\u0645\u0627 \u064a\u0623\u062a\u064a \u0628\u062b\u0645\u0627\u0631 \u0637\u0648\u064a\u0644\u0629 \u0627\u0644\u0623\u062c\u0644 \u0648\u0644\u0643\u0646\u0647 \u064a\u062a\u0637\u0644\u0628 \u062c\u0647\u0648\u062f\u0627\u064b \u0645\u0633\u062a\u0645\u0631\u0629 \u0648\u0645\u0631\u0627\u0642\u0628\u0629 \u062f\u0648\u0631\u064a\u0629. \u0641\u064a \u0627\u0644\u0645\u0642\u0627\u0628\u0644\u060c \u064a\u064f\u0639\u062a\u0628\u0631 SEM \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0645\u062f\u0641\u0648\u0639\u0629 \u062a\u0633\u0639\u0649 \u0644\u062a\u062d\u0642\u064a\u0642 \u0646\u062a\u0627\u0626\u062c \u0633\u0631\u064a\u0639\u0629 \u0645\u0646 \u062e\u0644\u0627\u0644 \u0627\u0644\u062d\u0645\u0644\u0627\u062a \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u064a\u0629\u060c \u0645\u0645\u0627 \u064a\u0633\u0647\u0644 \u0639\u0644\u0649 \u0627\u0644\u0634\u0631\u0643\u0627\u062a \u0627\u0644\u0648\u0635\u0648\u0644 \u0627\u0644\u0641\u0648\u0631\u064a \u0625\u0644\u0649 \u0627\u0644\u062c\u0645\u0647\u0648\u0631 \u0627\u0644\u0645\u0633\u062a\u0647\u062f\u0641.<\/p>\n

\u062a\u0639\u062a\u0628\u0631 \u0627\u0644\u0641\u0648\u0627\u0626\u062f \u0627\u0644\u0645\u062a\u0623\u062a\u064a\u0629 \u0645\u0646 \u0643\u0644\u0627 \u0627\u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u062a\u064a\u0646 \u0628\u0627\u0631\u0632\u0629. \u0641\u062a\u0637\u0628\u064a\u0642 SEO<\/a> \u064a\u0639\u0632\u0632 \u0645\u0646 \u0645\u0635\u062f\u0627\u0642\u064a\u0629 \u0627\u0644\u0639\u0644\u0627\u0645\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0645\u0646 \u062e\u0644\u0627\u0644 \u0627\u0644\u0638\u0647\u0648\u0631 \u0641\u064a \u0646\u062a\u0627\u0626\u062c \u0627\u0644\u0628\u062d\u062b \u0627\u0644\u0639\u0636\u0648\u064a\u0629\u060c \u0648\u0647\u0630\u0627 \u064a\u0639\u0643\u0633 \u062b\u0642\u0629 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645 \u0641\u064a \u0627\u0644\u0645\u0646\u062a\u062c\u0627\u062a \u0623\u0648 \u0627\u0644\u062e\u062f\u0645\u0627\u062a \u0627\u0644\u0645\u0642\u062f\u0645\u0629. \u0628\u064a\u0646\u0645\u0627 \u064a\u0648\u0641\u0631 SEM \u0625\u0645\u0643\u0627\u0646\u064a\u0629 \u0627\u0644\u0648\u0635\u0648\u0644 \u0625\u0644\u0649 \u0639\u0645\u0644\u0627\u0621 \u0645\u062d\u062a\u0645\u0644\u064a\u0646 \u062e\u0644\u0627\u0644 \u0641\u062a\u0631\u0629 \u0642\u0635\u064a\u0631\u0629 \u0645\u0646 \u0627\u0644\u0625\u0637\u0644\u0627\u0642\u060c \u0645\u0645\u0627 \u064a\u0624\u062f\u064a \u0625\u0644\u0649 \u062a\u062d\u0648\u064a\u0644 \u0633\u0631\u064a\u0639 \u0648\u0632\u064a\u0627\u062f\u0629 \u0641\u0648\u0631\u064a\u0629 \u0641\u064a \u0627\u0644\u0639\u0627\u0626\u062f \u0639\u0644\u0649 \u0627\u0644\u0627\u0633\u062a\u062b\u0645\u0627\u0631\u0627\u062a.<\/p>\n

\u0645\u0646 \u0627\u0644\u0645\u0647\u0645 \u0623\u0646 \u064a\u0642\u0648\u0645 \u0631\u062c\u0627\u0644 \u0627\u0644\u0623\u0639\u0645\u0627\u0644 \u0648\u0627\u0644\u0645\u0633\u0648\u0642\u0648\u0646 \u0628\u0627\u0644\u062a\u0641\u0643\u064a\u0631 \u0641\u064a \u0643\u064a\u0641\u064a\u0629 \u062f\u0645\u062c \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0627\u062a SEO \u0648 SEM \u0644\u062a\u062d\u0642\u064a\u0642 \u0623\u0647\u062f\u0627\u0641\u0647\u0645 \u0627\u0644\u062a\u0633\u0648\u064a\u0642\u064a\u0629 \u0628\u0641\u0639\u0627\u0644\u064a\u0629. \u0648\u0627\u062d\u062f\u0629 \u0645\u0646 \u0623\u0641\u0636\u0644 \u0627\u0644\u0645\u0645\u0627\u0631\u0633\u0627\u062a \u062a\u0642\u0636\u064a \u0628\u062a\u0648\u062c\u064a\u0647 \u0627\u0644\u062c\u0647\u0648\u062f \u0641\u064a \u0643\u0644\u0627 \u0627\u0644\u0627\u062a\u062c\u0627\u0647\u064a\u0646 \u0628\u062d\u064a\u062b \u064a\u0645\u0643\u0646 \u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0627\u0644\u0645\u0633\u062a\u062e\u0631\u062c\u0629 \u0645\u0646 \u062d\u0645\u0644\u0627\u062a SEM \u0644\u062a\u062d\u0633\u064a\u0646 \u0645\u062d\u062a\u0648\u0649 SEO \u0648\u062a\u062d\u0642\u064a\u0642 \u0627\u0644\u0643\u0641\u0627\u0621\u0629. \u0648\u0645\u0646 \u062e\u0644\u0627\u0644 \u062f\u0645\u062c \u0647\u0630\u064a\u0646 \u0627\u0644\u062c\u0627\u0646\u0628\u064a\u0646\u060c \u064a\u0645\u0643\u0646 \u0644\u0644\u0634\u0631\u0643\u0627\u062a \u0628\u0646\u0627\u0621 \u062d\u0636\u0648\u0631 \u0642\u0648\u064a \u0648\u0645\u0633\u062a\u062f\u0627\u0645 \u0641\u064a \u0627\u0644\u0633\u0648\u0642\u060c \u0645\u0645\u0627 \u064a\u064f\u0639\u0632\u0632 \u0646\u062c\u0627\u062d\u0647\u0627 \u0639\u0644\u0649 \u0627\u0644\u0645\u062f\u0649 \u0627\u0644\u0637\u0648\u064a\u0644 \u0641\u064a \u0628\u064a\u0626\u0629 \u0631\u0642\u0645\u064a\u0629 \u0645\u062a\u062c\u062f\u062f\u0629 \u0628\u0627\u0633\u062a\u0645\u0631\u0627\u0631.<\/p>\n","protected":false},"excerpt":{"rendered":"

\u0627\u0644\u0641\u0631\u0642 \u0628\u064a\u0646 SEO \u0648 SEM \u062f\u0644\u064a\u0644 \u0634\u0627\u0645\u0644 \u0644\u0641\u0647\u0645 \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0627\u062a \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0627\u0644\u0631\u0642\u0645\u064a \u064a\u0634\u0647\u062f \u0627\u0644\u0639\u0627\u0644\u0645 \u0627\u0644\u064a\u0648\u0645 \u062a\u062d\u0648\u0644\u0627\u062a … <\/i>\u0627\u0642\u0631\u0623 \u0627\u0644\u0645\u0632\u064a\u062f<\/span><\/a><\/p>\n","protected":false},"author":4,"featured_media":2306,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[1],"tags":[94,92],"class_list":["post-2269","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","tag-digital-marketing1","tag-e-marketing2"],"_links":{"self":[{"href":"https:\/\/circleaims.com\/ar\/wp-json\/wp\/v2\/posts\/2269","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/circleaims.com\/ar\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/circleaims.com\/ar\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/circleaims.com\/ar\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/circleaims.com\/ar\/wp-json\/wp\/v2\/comments?post=2269"}],"version-history":[{"count":0,"href":"https:\/\/circleaims.com\/ar\/wp-json\/wp\/v2\/posts\/2269\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/circleaims.com\/ar\/wp-json\/wp\/v2\/media\/2306"}],"wp:attachment":[{"href":"https:\/\/circleaims.com\/ar\/wp-json\/wp\/v2\/media?parent=2269"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/circleaims.com\/ar\/wp-json\/wp\/v2\/categories?post=2269"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/circleaims.com\/ar\/wp-json\/wp\/v2\/tags?post=2269"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}