International SEO is the process of optimizing a website so it can rank well in search engines across multiple countries and languages. It involves:

  • Geo-targeting with hreflang tags and country-specific domains (e.g., .uk, .de).
  • Multilingual content tailored to local languages and cultures.
  • Technical SEO adjustments like localized sitemaps and structured data.
  • Regional keyword research to match local search intent.
  • Server and hosting considerations for faster local performance.

The goal is to attract and engage a global audience while providing a seamless, localized user experience.