Keyword analytics is the process of researching and analyzing how keywords perform in search engines to improve SEO and marketing strategies.

It involves tracking:

  • Search volume → how often a keyword is searched.
  • Competition → how many sites target the keyword.
  • Click-through rate (CTR) and ranking position.
  • Conversion potential → how well the keyword drives sales or actions.

Marketers use keyword analytics to choose the best terms for content creation, PPC campaigns, and SEO optimization.